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WKY-TV's original studio facilities were based at the Municipal Auditorium (near Colcord Drive and Walker Avenue, 0.5 miles (0.80 km) west of WKY radio's facilities at the Skirvin Tower Hotel on Park and Broadway Avenues), with production facilities in the Freede Little Theatre on the second floor.Following a second round of renovations to the building due to a fire that caused 0,000 in damage on November 17, 1948, most of the technical and production equipment was replaced, and soundproofing material was installed in the auditorium to limit disruptions between production of local programs and stage productions that would be held elsewhere in the building.KFOR is also carried via cable throughout much of western and southern Oklahoma, in areas as far away as Guymon (which is in the Oklahoma Panhandle section of the Amarillo market), and Idabel (part of the Shreveport–Texarkana market).

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The company cited the cost of installing a temporary antenna, the potential effects on WKY radio's transmissions, and the need for viewers to replace their existing outdoor antennas with models capable of receiving high-band VHF signals in its response seeking to stay on channel 4.

In April 1952, the FCC rescinded its request for WKY-TV to change frequencies, citing in part, feasible co-channel assignment separation from CBS affiliate KRLD-TV (now Fox owned-and-operated station KDFW) in Dallas, and the proposal's potential generation of signal interference issues in adjacent markets with other television stations transmitting on the same channel (the channel 7 allocation was reassigned to Lawton, where it would become occupied by present-day ABC affiliate KSWO-TV).

Originally broadcasting Sunday through Fridays from to p.m., the station expanded its broadcast hours markedly over the next two years: WKY-TV began broadcasting seven days a week on February 11, 1950, when it started offering programs on Saturday evenings, and by 1951, when it added a morning schedule of local and network programs, was airing 90 cumulative hours of programming per week.

Channel 4's initial local programming included some WKY radio shows that were adaptated for television, including variety series Wiley and Gene (hosted by singers and WKY performers Wiley Walker and Gene Sullivan) and children's program The Adventures of Gizmo Goodkin.

(Before the FCC had approved a color transmission standard, Gaylord had ordered color broadcasting equipment being developed by RCA – which included two RCA TK40 color cameras – in September 1949.) The cooking show Cook's Book became the first regular program to broadcast in color from the WKY studios and first in the state to do so, while dance program Sooner Shindig became the first live color program in the country to originate from the studios of a network-affiliated station.