Fein and Schneider have even enlisted the help of their teenage daughters, to add their own take on romance in an over-connected era."These days, it doesn't matter whether a guy calls, texts or emails to ask you out," goes one of their hymeneal homilies, "as long as he asks you right." "Technology is great," continues Schneider. But it's the overuse of technology that is the problem. They're addicted to answering guys back in nanoseconds and they're not getting dates.They're getting more texts and Facebook messages and no dates.""They're writing on guys' walls, friending their cousins and scaring them away," adds Fein.
The book the rules of dating
All told, it encouraged women to be a bit more cynical about their happily-ever- afters. When I ring them for our interview, both Fein and Schneider's phones refuse to accept my call because my number comes up as blocked.
As the gurus who invented call screening, curtailing any contact that isn't face-to-face as quickly as possible, and good old-fashioned ignoring, this strikes me as particularly apt.
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The New Rules: The dating dos and don'ts for the digital generation, (£9.99, Piatkus) published this month, offers their signature sagacious take on the grey area where sex and cyberspace intersect.